Bring The Beat Back
..."I like that for the people up top".
Ever notice how annoying moving banner ads are? Of course you have. We were recently listening to some music while just staring off into ad-space and thought "wouldn't it be cool if the ads moved in time with the music?" The pig with the undulating belly might be a little more tolerable if it followed the beat.
We were disappointed when Microsoft released dancers that didn't follow the music. While advertisers have offered us the opportunity to ignore things happening on the screen while focused attention is elsewhere, Microsoft missed the boat by not adding value to a similar activity; albeit on the desktop instead of the webpage.
Now we might be less inclined to avert our attention from banner ads if they provided something interesting. An ad that moved with the rhythm of the experience might pique just enough interest to have us look at it for a while. How curious would we be if the ad moved based on style of the music as well? Change the movement to ahead of the beat to elicit a certain response, behind the beat for another feel.
Once we figured out that banner ads were only trying to trick us into looking and not adding value, we quickly became impervious to them. They're like the bad kid in school - looking for attention no matter how. But as soon as there is some imputed value then the faults are overlooked.
Add some value to banner ads and maybe we'll overlook their faults.
Ever notice how annoying moving banner ads are? Of course you have. We were recently listening to some music while just staring off into ad-space and thought "wouldn't it be cool if the ads moved in time with the music?" The pig with the undulating belly might be a little more tolerable if it followed the beat.
We were disappointed when Microsoft released dancers that didn't follow the music. While advertisers have offered us the opportunity to ignore things happening on the screen while focused attention is elsewhere, Microsoft missed the boat by not adding value to a similar activity; albeit on the desktop instead of the webpage.
Now we might be less inclined to avert our attention from banner ads if they provided something interesting. An ad that moved with the rhythm of the experience might pique just enough interest to have us look at it for a while. How curious would we be if the ad moved based on style of the music as well? Change the movement to ahead of the beat to elicit a certain response, behind the beat for another feel.
Once we figured out that banner ads were only trying to trick us into looking and not adding value, we quickly became impervious to them. They're like the bad kid in school - looking for attention no matter how. But as soon as there is some imputed value then the faults are overlooked.
Add some value to banner ads and maybe we'll overlook their faults.
posted by freeforthetaking at 12:56 PM
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